Our Efficient Selling Process
In order to make selling your house as smooth, efficient and and painless as possible, we streamlined and standardized our selling process.
We have found that there are a few things that are really key in selling a house, and we make sure these things are in order with every property:
Exquisite photos & promotional materials
When buyers look for a house in places like Zillow or when they see a house advertised, eye-catching visuals are the first thing they see. It is absolutely key to have stunning photos if the property is to attract the necessary attention to get sold.
We work with top real estate photographers who create exquisite photos and have shot properties all over Southern California.
For luxury homes, we also create a full-format presentation video with one of our agents presenting the house and all its noteworthy features—with style.
These visuals go a long way in creating a long-lasting impression with buyers, and they can mean the difference between buyers deciding that it is worth visiting a property in person—or giving it a miss.
Correct pricing
Accurate property pricing from the first moment that the home is on the market is crucial to get the best value during the actual sale. At first glance, it might seem best to offer the property at the highest possible price, but this can actually depress the value that the property ends up getting sold for in the final analysis.
Thanks to modern technology, buyers have access to many comparable homes that are on the market, and they quickly form their own opinion of what is a reasonable price range for a certain type of property. If a house is priced too far above this range, buyers will not even come visit the property because they do not want to be perceived as “rude” for making an offer on the house if the amount they would want to offer is too far away from what the seller is proposing. This can result in no one even visiting the home to take a look!
To make the situation even worse, when a property is listed for sale on databases and websites for too many weeks or months without being sold, agents and potential buyers start to get the idea that there must be something “wrong” with the property. Even when a price reduction is later made (to catch up with the market), the stigma of “on Zillow for 188 days” continues, and this might result in further reduced interest in the house. Especially in a downtrending market, this can really kill off any potential of a sale.
Ironically, nowhere are houses being overpriced more often than in the luxury market. Luxury homes are often custom-built, making it challenging for unexperienced selling agents to find comparable properties. Yet luxury home buyers are usually savvy and financially educated professionals with a sharp eye for getting value for their money. And just like in any market segment, most luxury buyers have a reluctance of being perceived as rude for making an offer that lies too far below the seller’s stated expectations. Offers did not come in quickly, and after this period, buyers and their agents started perceiving that “their must be something wrong with that house.”
Providing that the property is being promoted with excellent photography and a true detailing of all of its beneficial features, a house priced right will sell. It will not only sell, it may attract multiple offers, so that buyers start bidding against each other. In this scenario, the house sells quickly and at the best value that can be had in the current market (an especially important fact when the market is downtrending).
It is the agent’s job to anticipate the market and provide the seller with an accurate price estimate, using ACTUAL comparables of properties that have actually sold, not just properties that have been listed. This is a fine art and has a surprisingly large number of rules and factors to take into consideration, but it is one of the key elements in getting a property sold quickly and at the best possible value. It cannot be done by automatic algorithms.
Our real estate analysts do a detailed job of determining your home’s value, looking at every possible factor that could affect the final sale price. This includes looking at uptrending our downtrending markets, the specific neighborhood that you are in, the submarkets that might exist within your specific neighborhood, the particular features of your house and how it compares to other homes that have recently sold and are realistically similar, zoning, permits, county plans for the neighborhood and what is the current supply of similar houses in your market versus the demand from buyers.
Setting an accurate price for a property right from the very start sets you up for a smooth transaction with the maximum extraction of value, fastest turnaround time and minimum stress.
Promotional exposure
After we prepare eye-catching promotional materials and agree on the pricing of your property, we make sure it gets the exposure it needs in order to get sold.
The different ways in which we promote properties may include:
- Street sign
- Printed one sheet with all information about the property on a single page
- Well-designed multi-page digital brochure
- Professionally shot, beautiful aerial photos
- Professionally shot, aesthetic photos of the inside of the property
- Property website that also looks good on mobile
- Professionally produced presentation video that shows off the home’s features
- Email marketing to targeted lists
- Social media promotion
- Promotion to our own network of potential buyers
- Access to the two major off-market platforms
- Your listing will appear on the three major nationwide real estate platforms: Zillow, Trulia and Realtor.com
- Your listing will be accessible to 20,000 agents in the Greater Los Angeles area
- Ads in the LA Times
- Listing on the Chinese luxury property website Caimeiju.com
Skillful negotiation
Our agents are highly experienced in the negotiation and due diligence stages of real estate transactions and have successfully completed over 140 million dollars in transactions.
Once offers are coming in, we will advise you on the nuances of the different offers you are receiving, negotiate on your behalf and do whatever is necessary to get your property sold as quickly, efficiently and painlessly as possible.
